It is at once incredibly beautiful and melancholically enigmatic. When the light of Öland meets the fog, something happens. The landscape seems to layer itself, emerging in strata – from pale ice-blue to the deepest blue-black.
Sometimes, clear lines appear between mist, alvar, stone walls, horizon, sea, and sky. Other times, everything dissolves into soft gradations, where the transitions are barely distinguishable. Eerie and captivating at the same time.
When a designer stands in the midst of this stillness and experience, something new emerges.
"When I lie down on the flat alvar, I want to merge with nature and its scents – the warm slabs, spicy herbs, and fresh lichens.
In autumn, the dormant, decaying, with earthy dark minerals." - Maja Lindahl
Soft colors that blend into matte and glossy glazes.
Designer Maja Lindahl
In the design process of the Morgon Grå dinnerware set, impressions and memories are layered, just like the light on that special Öland morning.
"It's not a big leap to ceramics and clay in its original form. Lifted from the earth, a material humans have processed for millennia. To shape, decorate, and fire." - Hannah Paradis
The collection bears traces of Japanese design thinking, with a restrained and quiet aesthetic. Beauty emerges in simplicity.
Morgon Grå and Paradismorgon carry a stillness that approaches something we might call Öland Zen.
“To freely use the parts as you wish. Drinking soup from a mug, coffee from a glass, small fruits on a plate. Smoothie from a coffee cup. Storing and preserving with and without lids. I mix all shapes and colours on my breakfast table.” - Maja Lindahl
Morgon Grå is the start of the day and was also the start of a design journey; Paradismorgon. The same basic philosophy is now expressed throughout all meals of the day. The color palette is still Ölandic but leans more towards all the warm earth tones of nature.
Where sky and sea meet, merge, and blend like in a watercolour. The flat landscape of Öland, the serene variation in the horizon – sometimes dissolved, tone on tone, sometimes like mist. A simple gesture, somewhere between the brushstroke and the glaze. Small variations, just like in nature.
The clay and soil nourish fruits and vegetables. Beetroot, artichoke, potato, and plants such as lichen, moss, and the low-growing alvar plants. The tension between the ground and the light. The almost savannah-like landscape that shifts from greyscale to gold.
